One of the most moving experiences of my life took place on September 13, 1997,
when I was autographing books. One lady who asked for an autograph had such a
compelling expression on her face that I knew I had to listen carefully to what
she had to say. She shared with me that when she got the self-talk card that
was included in one of my audiotape programs, she couldn't even read the first
list of qualities that she was supposed to claim.
Throughout her life she had been so beaten down by her family and
husband, that it was impossible for her to believe that she had the character
and success qualities that I identified. It took two or three weeks of
listening to the tapes to build herself up to the point where she could look
herself in the eye and claim that she was an honest, intelligent, goal-setting
person. She continued to claim additional qualities until she could go
through the entire list of 60-plus positive qualities. As a result, her
demeanor and attitude changed dramatically. She started standing up straight,
smiling, and even laughing.
Then something truly fascinating happened. Her husband watched her
new attitude emerge...and decided maybe claiming the qualities could do the same
for him. He started claiming the qualities and he, too, started to change.
"He especially changed in the way he treated me," the woman told me.
"Today we're getting along better than ever and are happier than we've
ever been." The first part of her story was interrupted by tears. She was
very emotional. In the last part of her story, as she talked about the changes
in her husband and their relationship, she smiled.
The most important opinion you have is the opinion you have of
yourself, and the most important conversations you will ever have are the
conversations you have with yourself. The reality is that you cannot
consistently, consciously claim all the qualities on the self-talk card without
changing.
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Zig Ziglar is known as America’s Motivator. He authored 32 books and produced numerous training programs. He will be
remembered as a man who lived out his faith daily
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